4 Simple Tips: Effective Logo Designs
Are you in the process of creating your business logo? Or perhaps you're considering a rebrand? Well here are 4 simple, yet important, tips for you to consider!
Twitter and other social media companies alike, have straightforward logo designs. They are easy to recognise, and this makes for an important point about branding. A simple logo design will not detract the attention away from the brand itself. Instead, it simply signifies and supports the brand.
Having a cluttered or busy logo design may result in consumers failing to recall and recognise what your brand represents. While your logo design should relate to your company's brand identity - helping to create a relatively obvious pairing between your company name and the services you provide - it should be done in the simplest way possible.
Here at two excellent examples of simplistic yet meaningful logo designs!
2. Give it A Meaning
Recalling an earlier statement, 'a logo should help to create a relatively obvious pairing between your company name and the services you provide.' There are numerous ways that this can be achieved.
First and foremost, shapes can often be used as symbolisms for company adjectives. For instance, a company that uses a shield in their logo, such as G Data - a computer security software, instinctively makes you think of security and strength.
Furthermore, many family-friendly businesses use circles, which can represent a sense of community, friendship and unity.
The symbolism behind shapes can produce subtle messages on their own, and being conscious of this when branding can help you significantly.
A logo design must exhibit a company's brand identity, and most successful enterprises around the world abide by this concept.
Here are two of the best examples of companies displaying a great deal of meaning and relevance in their logo - they are a work of art. Through shape manipulation these logos present artistic and almost 'obscure' descriptions of their brand identity.
Can you see the cyclist in Le Tour de France logo? The ‘O’ ‘u’ ‘R’ and yellow circle. Very clever design!
3. Do Not Underestimate The Power Of Colour
A strategic selection of a colour scheme can create a consumer response like using shapes. Colour will not only give your logo vibrancy, but the right colours can elicit an emotional response and relation from your consumers.
For example, the IKEA logo, created from bright yellow and bold blue. The colours represent the companies roots of Sweden, and reflects their identity of providing affordable Scandinavian furniture.
While IKEA use colours to represent their heritage, colour schemes can be used to symbolise their industry. For example, blue is often present in logos that represent cleanliness, health or healing. While yellow is often associated with joy, and its commonly found in toy logos. Many companies use this method to attract their target audience, albeit subconsciously.
Choosing the right colour scheme is certainly worth consideration when creating your logo.
4. Versatility Is a Must
It is immensely important to ensure that your logo is adjustable to various sizes and required dimensions. For example, various social media platforms require different sizes and formats of images. The best way to ensure logo versatility, is to design your logo in vector format. This allows for greater scalability and ease of editing. Vector formatting enables greater flexibility when applying your logo to different sites or merchandise products.